Julien Martin - Why Amo's Design Hits Different

As software becomes easier to create than ever, what does it look like to truly differentiate with design? Today's episode with Julien Martin lang=en) is an attempt to answer that question. He was the Head of Design at Zenly, Snapchat, and Amo which is some of the most uniquely impressive consumer design I've ever seen. Some highlights: - Behind the scenes of early Amo explorations - How the composition of design orgs is changing - The unlock that led to Amo's unique visual language - Julien’s advice for how to succeed in today’s job market - The untold story of how Julien joined in the early days of Behance - Why side projects are now the strongest signal when hiring designers - Andy Allen

club/deep-dives/andy-allen) (referenced multiple times for his “not boring” article and Camera app) - Off Market com/) (Julien’s talent agency for designers) - Retro app app/) and Duolingo com/) (mentioned as inspiration) Chapters 0:00 Intro 1:33 How Julien wound up at Behance 10:42 What Julien learned from Matias and Scott 13:53 The Zenly story 18:17 Act 2: The Amo story 21:50 Amo creative direction 32:07 Finding the right level of novelty 36:03 Reverse-engineering the culture of Amo 42:08 What Julien looked for in hiring 44:38 The rising importance of side projects 48:37 What's changing in today's job market Dive is where the best designers never stop learning 🤿 🌐

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